Hello, dessert enthusiasts and curious readers!
Remember yesterday when I mentioned my exciting venture, “Oh You Fancy”? Well, grab a cup of tea (or better yet, a cookie), because today I’m taking you behind the scenes to share the story of how this sweet dream evolved into its current delicious reality.
Returning to My Roots
First, a little background: “Oh You Fancy” isn’t entirely new. It actually started as a handmade gift item business. But as time went on, I realized I needed to get back to my first true love – baking. Sometimes, the path to success involves revisiting your passions!
The Lightbulb Moment
The journey to the current “Oh You Fancy” wasn’t straightforward. It all started with a friend’s suggestion: why not create a monthly box of baked goods? I loved the idea and ran with it.
Initially, I planned an ambitious menu:
Taste of Luxury Sampler Box
Deluxe Indulgence Box
Ultimate Luxury Feast
Each box was filled with an array of gourmet treats like Strawberry Basil White Chocolate Truffles, Lavender Lemon Marshmallows, and Mini Blueberry Lemon Loaves. It was a baker’s dream!
But dreams and reality don’t always align. Despite my enthusiasm, sales were slow. By September, I had made only one sale. It was time to pivot.
From Idea to Reality
1. Back to the Drawing Board
I realised I needed something unique to stand out in the crowded treat box market. After much contemplation, I had my eureka moment: a mix box of cookies, brownies, and blondies, but with a twist. I’d decorate them using chocolate, similar to how I used royal icing for artistic designs on cookies.
2. Testing and Tasting
The next phase was all about perfecting recipes. I became a baking machine, testing different ideas and flavours. My colleagues became my willing taste-testers, providing honest feedback that helped refine my creations.
3. Branding Magic
Rebranding was crucial. I needed a fresh look that screamed “delicious baked goods inside!” I turned to AI for help with the logo design, spending hours until I found the perfect visual representation of my new direction.
Packaging is still a work in progress. I’m determined to create something unique that will make “Oh You Fancy” boxes instantly recognizable. Plus, I’m on a mission to creatively use up an enormous stash of black cardstock!
The First Box
We’re just days away from the big launch on October 1st! To start, I’m keeping it classic with a Triple Chocolate theme:
Dark chocolate
Milk chocolate
White chocolate
And for those feeling festive, there’s a Halloween-themed option too. Customers can even add a decorated cookie for that extra special touch.
Looking to the Future
The plan is to introduce new flavors each month, keeping things exciting for our customers. I’m also considering standalone boxes for those who might just want cookies, brownies, or blondies. The possibilities are endless!
Wrapping Up
This journey has taught me that sometimes, success comes from adapting and returning to what you truly love. It’s been a rollercoaster of emotions, but I wouldn’t change a thing.
Have you ever had to pivot your business idea? Or maybe you’re sitting on a brilliant concept right now? Share your stories in the comments below – I’d love to hear them!
Oh, and if all this talk of treats has made you curious (or hungry), why not treat yourself to an “Oh You Fancy” box? Head over to ohyoufancygiftbox.co.uk to order from the 1st October or follow us on Instagram @ohyoufancygiftbox for sneak peeks of our upcoming flavors. Trust me, you don’t want to miss what we’re baking up!
Until next time, stay sweet and keep dreaming big!
Carlene 🧁✨
Carlene Loves This 
Leave a comment